HAFEZ
Security Systems
Visual identity design for a security company. “Hafez” means “the keeper.” It’s a company that sells and installs security systems, such as gates, doors, cameras, etc.
A’Design Award & Competition 2024 recognised this design as fully eligible to win the award.
Design Process
The adventure began with an analysis of the client’s creative briefs, which included the company’s scope, mission, values, competitive advantages and future goals. Research was conducted on the visual elements of nature, culture, and history.
When people see the letter “H” combined with the castle gate, it sparks their imagination and evokes a sense of security.
Logo Story
The logo is inspired by the meaning of the brand name, its various aspects, and its services. It is designed from the image of castle gates, symbolising maximum security. Historically, castle gates represent safety and control, evoking a sense of protection for people. Therefore, the logo’s design features the shape of a castle gate.
The logo is designed with the letter “H”; it incorporates elements of a castle gate while “H” remains simple and easily readable. This design allows it to serve as the initial of the wordmark as well as an independent brand mark.
Colour
- Dark blue: This colour psychologically evokes feelings of trust and reliability in people. It fits well with the nature of the company.
- Green: It signifies a safe situation, indicating that everything is functioning well.
