How Much Can Your Business Grow with a Strong Brand Identity?
Have you ever wondered why some businesses attract customers effortlessly while others struggle to get noticed even with good products? The answer often comes down to one simple but powerful factor: their Brand Identity.
At Hanizm, we’ve seen this firsthand:
A strong, well-designed brand identity doesn’t just look good. It makes your business grow.
Why Brand Identity = Business Growth
Your brand identity is the face, voice, and first impression of your business. It’s how customers recognise you, trust you, and remember you. According to research by Forbes, consistent branding across all platforms can increase revenue by up to 23%.
Imagine this:
- More people are remembering your brand after just one glance
- Customers choosing your business over competitors
- Increased website visits, engagement, and sales
- Marketing campaigns that deliver better results because they’re visually aligned with your brand personality
“People buy emotionally first, then justify with logic.” Brian Tracy
Your logo, colours, typography, and overall brand visuals create that crucial emotional connection.
They tell your customer a story before you say a single word.
When your branding is clear, professional, and meaningful, it sends a message:
✅ “We’re trustworthy.”
✅ “We’re professional.”
✅ “We care about quality and you.”
Real Business Impact: What Happens After a Brand Identity Refresh?
Here’s what typically happens after businesses invest in professional brand identity design with us at Hanizm:
✔️ Website Traffic Increases: Because your visual identity builds curiosity and trust
✔️ Higher Conversion Rates: Your calls-to-action become more effective
✔️ Stronger Social Media Engagement: Because your visuals stand out in crowded feeds
✔️ Better First Impressions at Networking Events or Pitch Meetings
✔️ Easier Sales Conversations: Because your brand already signals professionalism
Branding Is Not a Cost… It’s an Investment in Your Empire
Some businesses hesitate to invest in branding because they see it as a cosmetic expense.
But the truth is:
Every euro you invest in your brand pays you back—through better customer response, higher sales, and long-term business growth.
Just like you wouldn’t build a house on weak foundations, you shouldn’t build your business on weak visuals.
If you’re wondering…
“Will branding really make that much of a difference for me?” The answer from years of experience (and from business psychology experts like Brian Tracy) is: Yes. Absolutely.
Because in business, perception is reality, and your brand identity shapes that perception.
Real Business Examples: How Brand Identity Refreshes Drive Growth
You don’t have to take our word for it. Some of the world’s most recognized brands have redesigned their identity—and seen huge results.
For example:
KIA: From Utility to Inspiration
Kia, a South Korean automaker, has undergone a remarkable brand transformation, shifting its perception from a manufacturer of budget-friendly vehicles to a bold, innovative, and design-led player in the global automotive industry. Their comprehensive rebrand in 2021, featuring a new logo and slogan, was a pivotal moment that solidified a decade-long commitment to strategic brand-building and innovation.
What They Changed:
✔️ Unveiled a new, sleek, and futuristic logo and the powerful slogan, “Movement That Inspires,” signalling a profound departure from their previous utilitarian image.
✔️ Emphasised a strong commitment to sustainability and electrification, aligning with eco-conscious consumer values through a growing range of hybrid and electric vehicles (EVs).
✔️ Expanded and enhanced their product lineup with critically acclaimed models like the EV6, attracting a broader and more affluent customer base.
The results?
✔️ Kia Australia recorded its highest-ever sales in 2024, surpassing 80,000 vehicles sold and securing the position of the fourth-largest automotive brand in that market.
✔️ Kia’s brand value skyrocketed by an astonishing 480% from US$929 million by 2007 to US$5.4 billion by 2014 (according to Interbrand), far outpacing the average growth rate of other automakers.
✔️ Global sales reached 2.9 million units in 2022, marking a 4.6% increase year-on-year, driven by successful product launches and a strong presence in the EV market.
✔️ Their strategic advertising and digital campaigns, including a notable EV9 campaign, led to a 171% lift in sales by integrating real-time data with creative messaging, boosting awareness, consideration, and purchase intent across their EV lineup.
Kia’s journey exemplifies how a deep commitment to strategic brand-building, aligning with evolving consumer values, and a bold visual identity can redefine a company’s trajectory and drive substantial, measurable growth.
Mastercard was globally known but wanted to modernise its look for digital and mobile-first platforms.
What They Changed:
✔️ Removed the company name from the logo (focused on the iconic interlocking circles only)
✔️ Adopted a minimalist, flat design
✔️ Created a more adaptable identity for apps, digital wallets, and online payment platforms
The results?
✔️ Brand visibility increased, especially on small mobile screens
✔️ Helped them position as a modern, tech-friendly brand
✔️ Strengthened customer trust (keeping familiarity while modernising)
✔️ Part of the change that helped Mastercard’s brand value grow significantly (Forbes listed them in the Top 20 Most Valuable Brands after rebranding)
Airbnb: Before 2014, Airbnb was growing but lacked a clear, memorable brand identity. Their visual style felt inconsistent, and their logo didn’t reflect their core mission.
After a full rebrand—introducing their now-iconic Bélo logo, updated colours, and a new tagline, “Belong Anywhere“—Airbnb saw incredible growth.
The results?
✔️ Massive increase in global bookings
✔️ Stronger investor confidence
✔️ Brand recognition in over 190 countries
✔️ A more emotionally connected audience
Airbnb’s story proves that a well-designed brand identity doesn’t just change how people see you—it changes your business trajectory.
These companies understand that a strong brand identity is not just about design, it’s about business results.
Whether you’re a global corporation or a small business, a well-designed brand identity pays for itself many times over.
Ready to Grow Your Business?
At Hanizm Studio, we specialise in creating meaningful, human-centred, and business-focused brand identities for companies that want to make a real impact.
If you’re serious about growth, let’s talk.
